Les Sweidan

Les Sweidan arrived in the Cape in the early 1970s. When he tasted the wine, he tasted his future. He was inspired to produce a wine that paid tribute to South Africa’s peaceful transition to democracy, a new wine that reflected the nation’s new beginning. The High Road was born.

"I’m living the dream! I have been extremely fortunate to collaborate with a great team to produce a wonderful wine. Not only has our wine received outstanding accolades, but it has also opened so many opportunities for me to rub shoulders with interesting people, visit amazing producers, and of course, enjoy great wines.”

Mike Church

After a successful career in the insurance industry, Mike — like Les — was inspired by wine. He joined The High Road in 2003. Today, he pairs his time as an insurance consultant with farming cattle in the Eastern Cape.

“The High Road has proven to be the ideal antidote to spending my entire life working in the financial sector. The journey has been exciting and made even more significant by traveling the road with a good friend.”

Nadine Roets
General Manager

During her time at Stellenbosch University, Nadine developed a passion for the region’s indulgent wines. As a member of The High Road’s management team, she oversees day-to-day operations.

“The High Road is my favorite wine, so working here has made me a bit spoiled. I don’t want to drink anything else!”

Candice Dagger
Gauteng Representative

“Through my travels of living and working abroad there was nothing quite like the experience I had in South Africa, watching the sunsets and admiring the unbelievable talent and time winemakers took to produce the perfect bottle of tasteful wonder. With this in mind and a bounce in my step I found myself walking the high road and taking in their boutique creations. It is with The High Road that I founded a company that deals with the distribution, marketing and sales of the brands that I have come to love.”

Mark Carmichael-Green

For over 35 years, Mark has crafted wine in South Africa, the USA, and Europe. He has been responsible for 15 of The High Road’s premium vintages.

“I have been privileged to make wine in various styles, in many different countries and grapegrowing regions. The High Road wine is by far the most exciting wine style that I personally have been involved with.”


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